AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in the UK, Q4 2024
Explore the performance trends of the top 5 social apps in the UK during Q4 2024, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2024, the UK saw varied performance from the top social apps, with data provided by Sensor Tower offering valuable insights.
Facebook experienced consistent weekly revenue, peaking at approximately $122K by late November. Downloads were stable, with a notable increase to around 126K in late December. Active users remained strong, fluctuating slightly around 34M throughout the quarter.
TikTok - Videos, Shop & LIVE showed an impressive rise in weekly revenue, reaching nearly $3.9M by the end of December. Downloads also climbed, peaking at 163K in the last week of the year. Active users stayed robust, averaging around 14.5M.
Threads maintained a steady download rate, with a peak of 231K mid-October. Active users grew progressively, ending the quarter with over 7.7M.
Instagram saw a consistent revenue stream, with a notable peak at $288K in late November. Downloads increased towards the end of December, reaching 118K. Active users hovered around 19.5M, seeing minor fluctuations.
Bluesky had a remarkable peak in downloads at 281K in mid-November. Active users surged to over 929K during the same period, demonstrating significant engagement.
For more detailed insights and analysis, visit Sensor Tower's platform, where you can explore comprehensive data on these and other apps.
